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Citation flow is a critical concept in the realm of search engine optimization (SEO) and digital marketing, aiming to assess the authority and influence of a webpage or website. Developed by the renowned SEO tool, Majestic, citation flow measures the quantity of inbound links pointing to a particular webpage. The underlying premise is that the more reputable and influential websites linking to a page, the more valuable and authoritative that page is perceived to be by search engines like Google. One of the primary benefits of citation flow is its ability to aid in determining the credibility and trustworthiness of a webpage. A higher citation flow score indicates that the page has received links from numerous reputable sources, making it more likely to offer valuable content. Consequently, search engines are more likely to rank pages with a strong citation flow higher in search results, leading to increased visibility and organic traffic.

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